Chinese telephone makers Xiaomi and Samsung South Korea's main technologies focus on users looking for smartphones in their respective brands and not those who are hesitant, a new report said on Monday.
Both smartphone players also focus on users who are looking for a smartphone with a determined mind. The voice share or SOV from Xiaomi is 67% and 47% for Samsung, said market research firm by techARC in the report "Digital and SOV E-Commerce for Smartphones".
The share of votes in online advertising is an ad revenue model that focuses on weight or percentage among other advertisers.
When users search for smartphones using general keywords (where users have not yet made a decision), other brands (non-Samsung and Xiaomi) have a combined SOV of 38%.
Samsung and Xiaomi have no presence in digital advertising results for these keywords. As a result, those looking for any smartphone finally landed on another brand ad.
"E-commerce is turning into a crowded space for smartphones and it is important for their digital promotion team to play their cards well.
"They need to ensure that they are present clearly and adequately when buyers are looking for smartphones," said faisal Kawoosa, Founder and Chief Analyst, techARC.
E-commerce portals such as Amazon and Flipkart get pleasure from 42% SOV only in the case of generic keywords, helping other brands to enter the customer zone of consideration.
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techARC made this report with mFilterIt, a digital fraud detection prevention company worldwide.
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